Browse Items (12 total)

http://animales.rwanysibaja.com/thesis_photos/Online_Images/Issuu/ElHogar_19150813_zAd_SoccerGoods.jpg
The first advertisement is one of the earliest advertisements for soccer goods from the popular store Gath & Chaves. The second is an advertisement for chocolate that draws upon negative stereotypes of a black woman as a nanny for white children…

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Racing/195008_01.JPG
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Racing/19500524_01.JPG
This magazine was aimed at a wide audience, unlike El Gráfico

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Racing/19500203_01.JPG
This magazine was aimed at a wide audience, unlike El Gráfico

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Racing/19500113_02.JPG
This magazine was aimed at a wide audience, unlike El Gráfico

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19701201_p23.JPG
Christmas season ads.

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19700203_p02.JPG
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19551202_p19.JPG
These ads were aimed at readers of El Gráfico, most of whom were middle-class men. The ads change, however, in December, as Christmas approaches. They now focus on children and spouses and less on male hygiene.

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19550107_p02.JPG
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Indep_DiablosRojos/19450721_p02.JPG
Ads for tailored suits of the business executive were by means not confined to the late 1950s and 1960s.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Superate/195308_02.JPG
Luis Sandrini's new film headlines the September issue, while August issue shows a young female with an obvious sensuality as boys peak a sneak at her exposed leg.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Superate/195303_01.JPG
Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved
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