Browse Items (269 total)
- Collection: Popular Magazines 1940s-1960s
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Billiken December 17, 1951
Billiken was the unrivaled magazine for children. Under the Atlántida publishing firm, it posed a serious dilemma for the Peronist regime, which sought to influence and control what children learned. This led to the creation of Mundo Infantil.
Para los padres y los maestros: por encima de cualquier otra condición en la mujer ha de prevalecer la madre
This article defends the most noble role for women: to stay at home, not as a slave but as a the person who makes the home function well. This article reaffirms traditional roles promoted by the Church and the Peronist regime (even though this…
Various articles from Mundo Peronista
Dedications and excerpts of Peronist doctrine, including quotes and ideas about social justice
El tipo viril: ¿Don Juan o Don Quijote?
Interesting perspective by a Jesuit priest on manhood, what threatens virility, and sports. This magazine was aimed at a upper class readership.
Notas gráficas de la semana
The team from the city Eva Perón (today La Plata) meets with the head of state and governor of Buenos Aires, Carlos Aloé.
Once meses trabajó una artista para tallar en quebracho la figura de Eva Perón
An example of the deification of Eva after her death in 1952.
Notas gráficas de la semana
Perón attends a race and meets the famous Argentine race car driver Juan Manuel Fangio.
Grandes y chicos, todos somos ahora dueños del paisaje
As the title suggests, the Peronist state's efforts at promoting tourism within Argentina is couched in terms of ownership, where ordinary citizens become "dueños del paisaje" (owners of the landscape).
Vela la sanidad escolar por la niñez de la Nueva Argentina
Education was an important element in the Peronist state's construction of the "New Argentina." Here, Mundo Argentino offers a glowing assessment of the progress taking place throughout schools in Argentina under Perón.
Notas gráficas de la semana
This blurb shows children and teenagers preparing to compete in swimming races during the Campeonatos Infantiles Eva Perón in the Ciudad Estudiantil located in what is today the city of La Plata.
Presidió el gobernador Aloé varios actos en la ciudad de Necochea
Famed boxer, and ardent Peronist supporter, Pascual Pérez receives a commemorative medal from the reigning Queen of Agro 1954, under the watchful eyes of Peronist state officials.
Notas gráficas de la semana
Surrounded by Buenos Aires governor Carlos Aloé and the minister of Education, Juan Perón observes a youth basketball match with teams from the Liga Estudiantil.
En Roma, el 'Rio de la Plata' se burla de la iglesia de Santa Agnese
Mundo Argentino published remarks from Italy on the obelisk in Buenos Aires, remarking that the Italians have poked fun at what they consider as a cheap imitation of the obelisk of the Church of Saint Agnes in Rome. By showing images of other notable…
Cosas del momento: El 31 de agosto
Perón endured an attempt to remove him from power in June of 1954, and what followed were several months of unease as the president attempted to dialogue with military leaders opposed to his rule. This editorial offers support for the beleaguered…
El pueblo, vibrante de civismo, pidió al General Perón que desistiera de su retiro
The propaganda machine is in full effect as Mundo Argentino uses images from the vast gathering at the Casa Rosada to argue that the Argentine people are solidly behind Juan Perón.
Advertisement
Ads featuring fútbol players and fútbol lexicon were designed to capture the attention of male sports fans. Here, Fixina promises men that their hair will stay in place when they play fútbol.