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Ad for films produced in the Unites States
Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved
Ad for films produced in Argentina
Luis Sandrini's new film headlines the September issue, while August issue shows a young female with an obvious sensuality as boys peak a sneak at her exposed leg.
Clothing ad
Ads for tailored suits of the business executive were by means not confined to the late 1950s and 1960s.
Ads in January, 1952
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.
Ads in December, 1955
These ads were aimed at readers of El Gráfico, most of whom were middle-class men. The ads change, however, in December, as Christmas approaches. They now focus on children and spouses and less on male hygiene.
Ads in January and February, 1970
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…
Ads in December, 1970
Christmas season ads.
Ads in January, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in February, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in May, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in the special August issue, 1950
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…
Bajo el aro
Two points of interest: the women's basketball club team was suspended for reasons not stated, but the ban has yet to be lifted—which hints at a conspiracy against Boca (typical of fan magazines). The other note is that the magazine harshly…
First issue of Jugador 12: La revista para el y por el hincha de Boca Juniors
Contains the official team song and why this magazine was created: to give fans a public voice in the press
Uneasy Football Peace: Olive Branches in Manchester
Coverage begins of Manchester United's highly-publicized encounter against Estudiantes de La Plata in the second leg of the 1968 Intercontinental Cup. The article focuses on the efforts by Estudiantes to be cordial and respectful during their stay in…
Un boquense de alma: una vez más Héctor San Juan demostró su garra
The term "garra" transfers to bicycling
Vela la sanidad escolar por la niñez de la Nueva Argentina
Education was an important element in the Peronist state's construction of the "New Argentina." Here, Mundo Argentino offers a glowing assessment of the progress taking place throughout schools in Argentina under Perón.