Browse Items (29 total)

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Superate/195303_01.JPG
Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Superate/195308_02.JPG
Luis Sandrini's new film headlines the September issue, while August issue shows a young female with an obvious sensuality as boys peak a sneak at her exposed leg.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Indep_DiablosRojos/19450721_p02.JPG
Ads for tailored suits of the business executive were by means not confined to the late 1950s and 1960s.

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19550107_p02.JPG
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19551202_p19.JPG
These ads were aimed at readers of El Gráfico, most of whom were middle-class men. The ads change, however, in December, as Christmas approaches. They now focus on children and spouses and less on male hygiene.

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19700203_p02.JPG
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19701201_p23.JPG
Christmas season ads.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Racing/19500113_02.JPG
This magazine was aimed at a wide audience, unlike El Gráfico

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Racing/19500203_01.JPG
This magazine was aimed at a wide audience, unlike El Gráfico

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Racing/19500524_01.JPG
This magazine was aimed at a wide audience, unlike El Gráfico

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Racing/195008_01.JPG
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/MundoArgentino/19550907_24.JPG
Ads featuring fútbol players and fútbol lexicon were designed to capture the attention of male sports fans. Here, Fixina promises men that their hair will stay in place when they play fútbol.

http://animales.rwanysibaja.com/thesis_photos/AFA/Puro_Futbol/19730405_05.JPG
Examples of the ads that promoted the Ciudad Deportiva (and the prizes that contributors could win).

http://animales.rwanysibaja.com/thesis_photos/AFA/Puro_Futbol/19731122_12.JPG
Examples of the ads that promoted the Ciudad Deportiva (and the prizes that contributors could win).

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/Campeon/19501101_p09.JPG
The ad notes that before Perón raw materials were exported overseas and produced into finished products like cooking oil. Now, Argentina keeps its own raw materials and exports the finished product due to investments in national industry.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Boca/19440205_p20.JPG
This ad is another example of how closely tied tango music and fútbol became as both forms of popular culture gained prominence by the 1944 as representations of national identity.
Output Formats

atom, dcmes-xml, json, omeka-xml, rss2