Nearly the entire issue is devoted to the Pan-Am Games. Here is the cover, images of the opening ceremonies, and the unveiling of the national velodrome (names "Presidente Perón") for bicycle racing.
This is one example of several "ads" that ran in the magazine in the latter part of 1950 that highlighted various accomplishments by the Peronist state. More than a conventional ad, these informational pieces offered a more direct form of propaganda.