Browse Items (7 total)

http://animales.rwanysibaja.com/thesis_photos/Online_Images/Issuu/ElHogar_19150813_zAd_SoccerGoods.jpg
The first advertisement is one of the earliest advertisements for soccer goods from the popular store Gath & Chaves. The second is an advertisement for chocolate that draws upon negative stereotypes of a black woman as a nanny for white children…

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Popular/19551221_03.JPG
Cartoon shows a naked woman who only asks for a Cadillac, ridiculing the superficiality of consumerism that she is willing to bypass clothes for a luxury car.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Goles/19580121_14-15.JPG
Automobile, crack, love, and a puppy. The middle-class lifestyle of star players like Corbatta.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Goles/19571105_20-21.JPG
Yet another example of how the sports press portrayed fútbol players as model citizens and symbols of middle-class ascendancy.

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Goles/19571119_20-21.JPG
Are Dellacha's words an example of hubris, or merely a positive appraisal of Argentine fútbol?

http://animales.rwanysibaja.com/thesis_photos/BibliotecaNacional/Goles/19571231_16-17.JPG
This article is an example of the middle-class lifestyle professional fútbol players embraced and which the media portrayed on a regular baiss in the 1950s.

http://animales.rwanysibaja.com/thesis_photos/MuseoEva/Que/19570402_p09.JPG
Rebutting the idea that investing in television weakens the country, Qué makes the argument that a national industry centered on electronic goods production would enhance national security. This is a helpful article to see how adapting foreign ideas…
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