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Gran victoria de Elsa Irigoyen
One of the standout performers of the 1951 Pan-American Games was Elsa Irigoyen, who later served a crucial role in the diffusion of female sports in the Peronist government.
Ad for films produced in the Unites States
Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved
Ad for films produced in Argentina
Luis Sandrini's new film headlines the September issue, while August issue shows a young female with an obvious sensuality as boys peak a sneak at her exposed leg.
Clothing ad
Ads for tailored suits of the business executive were by means not confined to the late 1950s and 1960s.
Ads in January, 1952
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.
Ads in May, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in the special August issue, 1950
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…
2˚ Plan Quinquenal
The second quinquenal was more focused than the first plan from the late 1940s. In terms of sports, it sought to use increased participation-particularly among children-as a way to promote social justice and enhance the health of citizens. Included…
El único arquero de reserva por el que se ofrecieron $150.000
Amadeo Carrizo, who would become a legendary goalkeeper, is showcased early in his career posing with a ball and dressed up by his sister.
Arcos Aclara: con los "grandes" juego igual que con los "chicos"
Although Arcos is not a well-remembered player in Argentine fútbol history, this profile piece is a perfect example of how sports magazines portrayed fútbol players: surrounded by family (especially the player's mother), in uniform, and with fans.…
Entre una leyenda y un complejo
Although Mourín is not a well-remembered player in Argentine fútbol history, this profile piece is a perfect example of how sports magazines portrayed fútbol players: surrounded by family (especially the player's mother), in uniform, and with fans.…
Perucca y el tercer café de San Lorenzo
This profile piece is a perfect example of how sports magazines portrayed fútbol players: surrounded by family (especially the player's mother), in uniform, hanging out with friends, and with fans. This style will change in the late 1950s and 1960s.
Para los padres y los maestros: por encima de cualquier otra condición en la mujer ha de prevalecer la madre
This article defends the most noble role for women: to stay at home, not as a slave but as a the person who makes the home function well. This article reaffirms traditional roles promoted by the Church and the Peronist regime (even though this…
El tipo viril: ¿Don Juan o Don Quijote?
Interesting perspective by a Jesuit priest on manhood, what threatens virility, and sports. This magazine was aimed at a upper class readership.
Equipos de fútbol femenino del sindicato UPCN, campeonato de trabajadores, 16/12/1953
Under Perón, new tournaments allowed children and women to participate in a variety of sports. Here, women prepare to play fútbol: the one sport historically seen as "males-only" throughout Argentina.