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Ad for films produced in the Unites States
Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved
Clothing ad
Ads for tailored suits of the business executive were by means not confined to the late 1950s and 1960s.
Ads in January, 1952
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.
Ads in January and February, 1970
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…
Ads in the special August issue, 1950
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…
Editor's Table
This 1870 commentary in the "Editor's Table" of The Standard offers a brief description of a football game in Palermo. The description here offers a glimpse into the intertconnectedness of military and sports language, with captains leading "their…
Fútbol para caballeros
A letter to the newspaper editor addresses football—which is uncommon in regular newspaper letters to the editor. Eligio González worries about the “noble y viril deporte” affected by bad players that behave like boxers. Unlike boxing, the football…
Limpia justa deportiva
This article is helpful in understanding how Argentine sports writers imagined the criollo player and the values he espouses, which addresses masculinity and gender.
Gatti: revolución en la cancha
A different type of player, Gatti was outspoken, fashionable, and seen by some as a hippie. This interview reveals a lot about his character.
Independiente: ¿triunfo del fútbol o de la ley de la selva?
Independiente's style of play comes under scrutiny for its excessive use of physical play, violence, and the players' own assessment that they were more "macho" ("el fútbol es para varones, no para señoritas") El Grafico weighs in, acknowledging the…
[Cartoon]
Independiente's nickname is the "diablos rojos" (red devils), here wooing a woman while the mascots of Boca Juniors and River Plate show off their muscles as they get ready to fight each other. Independiente is thus able to court the woman by taking…
¿Podría impedirlo usted?
Article is useful in looking at how soccer shapes masculinity through the gendered 'other': women
Caballeros del Real...acierto
This article comes at the end of Mundo Deportivo. Perhaps facing financial problems, this article that was supposed to be about Di Stéfano and his arrival in Buenos Aires with Real Madrid, turns into an ad for Remington. But, many references are…
Córtese el cabello, levántese las medias, arréglese la camiseta
Masculinity, proper etiquette, and class sensibilities are all on display in this interesting piece by El Grafico
Los 'hippies' copan el fútbol
Good article for looking at the cultural influence of soccer and issues of masculinity. [A later article labels long hair and sideburns as a 'hygenic' issue that needs to be stamped out of the national team, see Feb 3 1970 pages 44-45].
El gran cuadro de diablos rojos ganó con calidad y fibra de campeón: ¡entre "guapos" anda el juego!
The article highlights the "guapeza" of the players involved in the match, as well as a focus on the legs of key players (which hints at some form of masculinity that desires the athletic bodies of male athletes as a form of adulation and marvel.)