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De la constituyente a la victoria de Frondizi
The article cites a smart move by Frondizi: he sensed that the public had felt betrayed by the provisional government's failure of restoring democracy in Argentina, with its continuation of repressive measures, and thus Frondizi used silence as a way…
Se acabaron las cifras millonarias
Of particular note is the final comment in this article: it is vital for clubs to attract the fans who have stopped going to stadiums Who are they? El Gráfico implies that the well-dressed middle class has abdicated the stands to people dressed for…
Don Pedro
This article does several things at once: it reinforces the popular notion that sports can bridge classes, turn a poor butcher´s son into a star player, and focuses on the player´s role as an exceptional player and husband-father In many ways, this…
Carrizo
Typical piece on soccer players who moved from rags to riches, and now typify the middle class
Corbatta aguarda obtener este año dos campeonatos: El mundial y de de la AFA
Automobile, crack, love, and a puppy. The middle-class lifestyle of star players like Corbatta.
Con el retiro de García Pérez se aleja de las canchas argentinas uno de sus grandes valores
Beyond the middle-class family lifestyle, notice here that García Pérez is married to actress and singer Inés Fernández
Roberto Zárate señala un récord absoluto en el fútbol profesional
This article is an example of the middle-class lifestyle professional fútbol players embraced and which the media portrayed on a regular baiss in the 1950s.
Sívori batió otro récord: El del matrimonio más rápido del mundo
This article is a perfect example of how star players had become major celebrities in Argentina. But the difference here is that the detials of the private life of Sívori, now playing in Italy, receives as much attention as local players. In the…
Pedro Dellacha piensa que nadie nos llevará ventajas en el mundial
Are Dellacha's words an example of hubris, or merely a positive appraisal of Argentine fútbol?
Francisco Lombardi, el 'resucitado' de nuestro fútbol, es síntesis de triunfo
Yet another example of how the sports press portrayed fútbol players as model citizens and symbols of middle-class ascendancy.
Dos bellos regalos le hicieron simultáneamente a José García Pérez el fútbol y la vida familiar
This article is an example of the middle-class lifestyle professional fútbol players embraced, and the media portrayed as such, in the 1950s.
Cartoon
Cartoon shows a naked woman who only asks for a Cadillac, ridiculing the superficiality of consumerism that she is willing to bypass clothes for a luxury car.