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Ads in January and February, 1970
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…
First issue of Jugador 12: La revista para el y por el hincha de Boca Juniors
Contains the official team song and why this magazine was created: to give fans a public voice in the press
El exceso de la pasión daña a la pura finalidad del deporte
Although Troilo would become later associated with River Plate, here he contributes his thoughts as a soccer fan.
[Various cultural activities at Boca Juniors]
As one of the largest club associations, Boca Juniors developed various cultural programs for its members and their families, including theatre and cinema programs, as well as classes in music, dance, language, and chess.
[Various cultural activities at Boca Juniors]
As one of the largest club associations, Boca Juniors developed various cultural programs for its members and their families, including theatre and cinema programs, as well as classes in music, dance, language, and chess.
Profesores; Actos realizados; Actuación de nuestros alumnos en otras instituciones; Peñas folklóricas
Club members were active in various ways, particularly in organizing and participating in various cultural and folkloric events.
En pareja con Requín, pero hincha de Boca
Useful article to see the intersection of fútbol, music, and popular culture in general
Más complicados que los de la Corporación
Unsure if this is a poem or song, but Boca Juniors is intimately tied to the Italian immigrants that shaped La Boca.
Lo traerá tapado el Fainero?
A second example of lunfardo and how Boca Juniors is intimately tied to the Italian immigrants that shaped La Boca. Also an article on "baby fútbol" for young children who are club members at typically reduced rates.
Boca Juniors Campeón
A tango from 1965 about Boca Juniors
El momento político; Hoy: Arturo Frondizi
El hogar interviews Frondizi on politics, identity, fútbol, his marriage, and favorite food. The second article is more of fluff piece, but it reveals that Frondizi enjoyed fútbol, supported Almagro, and disliked jazz.
Copa "America"
Lyrics to 1921 song "Copa 'America'"
En su niñez inexperta, "Mumo" Orsi era hincha inocente de Racing
Player profile on legendary Independiente player Raimundo Orsi (with some mentions of another key player: Renato Cesarini). This article reinforces the trope of the crack player whose youthful energy must have drove his mother crazy but he eventually…
Boca Juniors y la música popular en el alma de Francisco Rotundo
Useful article to see the intersection of fútbol, music, and popular culture in general
Advertisement for 1944 Carnival
This ad is another example of how closely tied tango music and fútbol became as both forms of popular culture gained prominence by the 1944 as representations of national identity.
Advertisement for social activities
Boxing, the appearance of music and film celebrities, and dance are all part of the social activities hosted by the club.