The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…
A second example of lunfardo and how Boca Juniors is intimately tied to the Italian immigrants that shaped La Boca. Also an article on "baby fútbol" for young children who are club members at typically reduced rates.
This ad is another example of how closely tied tango music and fútbol became as both forms of popular culture gained prominence by the 1944 as representations of national identity.
Player profile on legendary Independiente player Raimundo Orsi (with some mentions of another key player: Renato Cesarini). This article reinforces the trope of the crack player whose youthful energy must have drove his mother crazy but he eventually…
Reporters and players mention that it has been hard talk about football when all the questions in England surround the news back home of the military coup. They note that the only observations by the English press is that Argentina lacks a long-range…
More heat on the military government for breaking its promise to unite the country, and for cutting radio transmissions for possible fears of unhealty programming (critical voices, rock 'n roll, subversive programming)