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Advertisement
Ad speaks to the greatness of the nation and the Peronist state's central role in fueling Argentina's economic growth.
Ads in January, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in February, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Patria Justa
Sample entries from a primary school textbook from the early 1950s
Privilegiados
Sample entries from a textbook for early readers from the early 1950s. Of particular note is that the first word printed to teach children how to read is "Eva". The story of King Midas is also a way of criticizing the oligarchs and people obsessed…
Las Hadas Buenas
Sample entries from a textbook for early readers from the mid-1950s. Eva is no longer the first person featured, she is second after the mother.
Obreritos
Sample entries from a textbook for early readers from the mid-1950s. Like other textbooks, a special point is to highlight the Malvinas as Argentine.
Perón y el deporte
Perón's explicit view of the role of sports in 1973-1974
Queridos Muchachos:
Perón compares the 2nd quinquenal to the dynamics of a sports team
2˚ Plan Quinquenal
The second quinquenal was more focused than the first plan from the late 1940s. In terms of sports, it sought to use increased participation-particularly among children-as a way to promote social justice and enhance the health of citizens. Included…
El justicialismo: doctrina y realidad peronista
Mende makes the case for why "justicialismo" provides a third way beyond forces of spiritualism and materialism, between individualism and collectivism.
Manual práctico del 2˚ plan quinquenal
The lack of focus and guidance of the first five-year plan is corrected in this manual to the second five-year plan, with physical education and sports receiving special focus.
La razón de mi vida
One section of this book deals with the lessons Eva learned from her European trip, especially how social aid programs are handled by governments. Her conclusion? The rich handle aid to the poor (badly) and a coldness exists in working with the meek…
Various articles from Mundo Peronista
Dedications and excerpts of Peronist doctrine, including quotes and ideas about social justice
Once meses trabajó una artista para tallar en quebracho la figura de Eva Perón
An example of the deification of Eva after her death in 1952.
Grandes y chicos, todos somos ahora dueños del paisaje
As the title suggests, the Peronist state's efforts at promoting tourism within Argentina is couched in terms of ownership, where ordinary citizens become "dueños del paisaje" (owners of the landscape).