1
16
12
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ad for films produced in the Unites States
Subject
The topic of the resource
Cinema and gender
Description
An account of the resource
Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
Supérate
Date
A point or period of time associated with an event in the lifecycle of the resource
Mar-1953
Contributor
An entity responsible for making contributions to the resource
Biblioteca Nacional de Argentina
Format
The file format, physical medium, or dimensions of the resource
Individual Issues
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1953
advertisement
cinema
film
gender
masculinity
United States
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ad for films produced in Argentina
Subject
The topic of the resource
Cinema, gender
Description
An account of the resource
Luis Sandrini's new film headlines the September issue, while August issue shows a young female with an obvious sensuality as boys peak a sneak at her exposed leg.
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
Supérate
Date
A point or period of time associated with an event in the lifecycle of the resource
Aug-1953 and Sep-1953
Contributor
An entity responsible for making contributions to the resource
Biblioteca Nacional de Argentina
Format
The file format, physical medium, or dimensions of the resource
Individual Issues
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1953
advertisement
Argentina
cinema
film
gender
United States
-
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0d2045b8ee15ce1e8f3c4b07647cb959
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Clothing ad
Subject
The topic of the resource
The well-dressed man
Description
An account of the resource
Ads for tailored suits of the business executive were by means not confined to the late 1950s and 1960s.
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
Independiente: los diablos rojos de Avellaneda
Date
A point or period of time associated with an event in the lifecycle of the resource
21-Jul-1945
Contributor
An entity responsible for making contributions to the resource
Biblioteca Nacional de Argentina
Format
The file format, physical medium, or dimensions of the resource
Individual Issues
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1945
advertisement
fashion
gender
masculinity
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ads in January, 1952
Subject
The topic of the resource
A series of advertisements for men
Description
An account of the resource
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
El Gráfico
Date
A point or period of time associated with an event in the lifecycle of the resource
7-Jan-1955 to 28-Jan-1955
Contributor
An entity responsible for making contributions to the resource
Biblioteca del Círculo de Periodistas Deportivos (Buenos Aires)
Format
The file format, physical medium, or dimensions of the resource
Bound volume
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1955
advertisement
clothing
fashion
gender
hygiene
masculinity
stress
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ads in December, 1955
Subject
The topic of the resource
A series of advertisements for men
Description
An account of the resource
These ads were aimed at readers of El Gráfico, most of whom were middle-class men. The ads change, however, in December, as Christmas approaches. They now focus on children and spouses and less on male hygiene.
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
El Gráfico
Date
A point or period of time associated with an event in the lifecycle of the resource
2-Dec-55 to 30-Dec-55
Contributor
An entity responsible for making contributions to the resource
Biblioteca del Círculo de Periodistas Deportivos (Buenos Aires)
Format
The file format, physical medium, or dimensions of the resource
Bound volume
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1955
advertisement
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ads in January and February, 1970
Subject
The topic of the resource
Advertisements in 1970 during the summer months
Description
An account of the resource
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are minimized). Also worth noting the decline in advertisement, with many ads referencing other periodicals under the publishing company Atlántida. Cars, in particular, publicize quite a bit suggesting that readers in 1970 own cars. Television and radio programmers are second major group of advertisers, suggesting that readers already owned televisions and radios.
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
El Gráfico
Date
A point or period of time associated with an event in the lifecycle of the resource
6-Jan-1970 to 24-Feb-1970
Contributor
An entity responsible for making contributions to the resource
Biblioteca del Círculo de Periodistas Deportivos (Buenos Aires)
Format
The file format, physical medium, or dimensions of the resource
Bound volume
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1970
advertisement
cars
clothing
fashion
masculinity
music
outdoor sports
radio
television
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ads in December, 1970
Subject
The topic of the resource
Advertisements in 1970 during the summer months
Description
An account of the resource
Christmas season ads.
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
El Gráfico
Date
A point or period of time associated with an event in the lifecycle of the resource
1-Feb-1970
Contributor
An entity responsible for making contributions to the resource
Biblioteca del Círculo de Periodistas Deportivos (Buenos Aires)
Format
The file format, physical medium, or dimensions of the resource
Bound volume
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1970
advertisement
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ads in January, 1950
Subject
The topic of the resource
Ads in fan magazine
Description
An account of the resource
This magazine was aimed at a wide audience, unlike El Gráfico
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
Racing: una auténtica voz racinguista
Date
A point or period of time associated with an event in the lifecycle of the resource
13-Jan-1950
Contributor
An entity responsible for making contributions to the resource
Biblioteca Nacional de Argentina
Format
The file format, physical medium, or dimensions of the resource
Bound volume
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1950
advertisement
alcohol
children
Perón
propaganda
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ads in February, 1950
Subject
The topic of the resource
Ads in fan magazine
Description
An account of the resource
This magazine was aimed at a wide audience, unlike El Gráfico
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
Racing: una auténtica voz racinguista
Date
A point or period of time associated with an event in the lifecycle of the resource
3-Feb-1950
Contributor
An entity responsible for making contributions to the resource
Biblioteca Nacional de Argentina
Format
The file format, physical medium, or dimensions of the resource
Bound volume
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1950
advertisement
alcohol
children
Eva Perón
Perón
propaganda
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ads in May, 1950
Subject
The topic of the resource
Ads in fan magazine
Description
An account of the resource
This magazine was aimed at a wide audience, unlike El Gráfico
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
Racing: una auténtica voz racinguista
Date
A point or period of time associated with an event in the lifecycle of the resource
24-May-1950
Contributor
An entity responsible for making contributions to the resource
Biblioteca Nacional de Argentina
Format
The file format, physical medium, or dimensions of the resource
Bound volume
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1950
advertisement
alcohol
gender
Mendez
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Ads in the special August issue, 1950
Subject
The topic of the resource
Rácing is only a week away from opening its new stadium and advertisers flock to the special issue
Description
An account of the resource
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to the mostly male readership but instead to the whole family. Nonetheless, these ads constructed masculinity in particular ways: fashionable, provider of material goods, sophisticated, a family man. Also: note the ad for cigarettes promoted by a Racing player who says he smokes this brand. This is an age when it was fine for fútbol players to openly drink, smoke, go out dancing, and eat a steady diet of steaks (which will change by the end of the decade.)
Creator
An entity primarily responsible for making the resource
Source
A related resource from which the described resource is derived
Publisher
An entity responsible for making the resource available
Racing: una auténtica voz racinguista
Date
A point or period of time associated with an event in the lifecycle of the resource
Aug-1950
Contributor
An entity responsible for making contributions to the resource
Biblioteca Nacional de Argentina
Format
The file format, physical medium, or dimensions of the resource
Bound volume
Language
A language of the resource
es
Type
The nature or genre of the resource
advertisements
1950
advertisement
alcohol
appliances
ball
clothing
fashion
gender
jewelry
masculinity
weapon
-
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Subject
The topic of the resource
Sports-related advertisements
Description
An account of the resource
A collection of advertisements from the 1940s-1960s, either related to sports or from sports magazines
Title
A name given to the resource
Advertisements
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Advertisements from El Hogar (August 13, 1915)
Subject
The topic of the resource
El Hogar: Ilustración Semanal Argentina
Description
An account of the resource
The first advertisement is one of the earliest advertisements for soccer goods from the popular store Gath & Chaves. The second is an advertisement for chocolate that draws upon negative stereotypes of a black woman as a nanny for white children demanding hot chocolate. The "mammy" or "Aunt Jemima" trope extended from the U.S. to Argentina in 1915.
Creator
An entity primarily responsible for making the resource
Unknown
Publisher
An entity responsible for making the resource available
El Hogar
Date
A point or period of time associated with an event in the lifecycle of the resource
13-Aug-1915
Contributor
An entity responsible for making contributions to the resource
Issuu (Eduardo Rodríguez)
Format
The file format, physical medium, or dimensions of the resource
Digital Scan
Language
A language of the resource
es
Type
The nature or genre of the resource
text
1915
advertisement
commercial
consumerism
El Hogar
food
magazine
publication
race
social class