Ads featuring fútbol players and fútbol lexicon were designed to capture the attention of male sports fans. Here, Fixina promises men that their hair will stay in place when they play fútbol.
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…
These ads were aimed at readers of El Gráfico, most of whom were middle-class men. The ads change, however, in December, as Christmas approaches. They now focus on children and spouses and less on male hygiene.
Luis Sandrini's new film headlines the September issue, while August issue shows a young female with an obvious sensuality as boys peak a sneak at her exposed leg.