As one of the largest club associations, Boca Juniors developed various cultural programs for its members and their families, including theatre and cinema programs, as well as classes in music, dance, language, and chess.
As one of the largest club associations, Boca Juniors developed various cultural programs for its members and their families, including theatre and cinema programs, as well as classes in music, dance, language, and chess.
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…