This ad is another example of how closely tied tango music and fútbol became as both forms of popular culture gained prominence by the 1944 as representations of national identity.
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…
As one of the largest club associations, Boca Juniors developed various cultural programs for its members and their families, including theatre and cinema programs, as well as classes in music, dance, language, and chess.
As one of the largest club associations, Boca Juniors developed various cultural programs for its members and their families, including theatre and cinema programs, as well as classes in music, dance, language, and chess.