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- Collection: Fan Club Magazines
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A River le ganó…"El equipo de potrero…
The use of the term "potrero" to characterize Rácing is odd. While River Plate is nicknamed "Los Millionarios," Rácing is also a major club with a long history. The article suggests that River fans, in a prior victory over Rácing, labeled them a…
Ad
The image bears similarities to Marxist artwork from Russia and Mexico, with the Argentine agricultural family striking a pose of faith in the future. Unlike Marxist propaganda, where workers are idealized as loyal to the nation, Peronist propaganda…
Various articles from a special issue of Racing
This special issue celebrates the history of the club, its old stadium, the new facility, and thanks key members of the Peronist government such as the President, First Lady, Ramón Cereijo, and Carlos Aloé.
Perón dijo: "Es maravilloso"; A la cabeza de los estadios
It is never clear why Perón did not attend the opening match at the new stadium named after him, but he toured a few days prior. The article mentions that the President would be pleased to know that a special section of the stadium is reserved for…
Los privilegiados del justicialismo
This is one example of several "ads" that ran in the magazine in the latter part of 1950 that highlighted various accomplishments by the Peronist state. More than a conventional ad, these informational pieces offered a more direct form of propaganda.
Racing en busca de la triple corona
Right after winning their second consecutive title, Racing suggests that a third straight title--which no team had accomplished yet--was within reach (Rácing will accomplish the feat in 1951).
Un serio problema es la labor de los árbitros
The only difference, according to El Ciclón, between English and Argentine referees is that the English earn higher salaries; referees from both countries turn in inconsistent performances.
Serio problema
In the wake of the players' strike from the previous year, the problem of Argentine players leaving for foreign clubs-willing to pay them a higher salary-continues.
Magnífico fué el comentario que "Ya" publicó en España; El cronista de una agencia noticiosa justifica los comentarios portugueses
After matches against Real Madrid and Sporting Lisboa, positive press reports of San Lorenzo's performances appear in European newspapers.
Así se empieza
Positive look at the Eva Perón youth tournaments
Carnaval: fiesta de luz y color
With a special performance by Osvaldo Pugliese, the ad and article promote the upcoming San Lorenzo carnival.
Los artistas del fútbol
Another example of how the foreign press saw San Lorenzo in a positive light. The club, like all who traveled to Europe, represented Argentina and its fútbol players.
La hinchada no es "patotas"
"Patotas" refers to a gang of young men who spend their days aggravating others and causing mischief. The article defends passionate San Lorenzo fans by claiming that exuberance should not be confused with delinquent behavior. It is worth noting that…
Con éxito se festejó a momo en su entrada
Helpful to see the social activities of a club
Socios honorarios por aclamación
Regardless of a person's club affiliations, clubs honored important figures with honorary membership. Perhaps San Lorenzo benefited from government assitance, or was seeking federal aid, and this was a form of appeasing powerful figures.
Presente! dijo la hinchada; Vencedores llegaron nuestros cracks
The Argentines who conquered Europe and returned home as "conquerors" or "heroes" is a seductive image that in many ways is reminiscent of Eva Perón's tour of Europe. It meant that Argentines showed Europeans that they possessed as much, if not more,…