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Presidió el gobernador Aloé varios actos en la ciudad de Necochea
Famed boxer, and ardent Peronist supporter, Pascual Pérez receives a commemorative medal from the reigning Queen of Agro 1954, under the watchful eyes of Peronist state officials.
Notas gráficas de la semana
This blurb shows children and teenagers preparing to compete in swimming races during the Campeonatos Infantiles Eva Perón in the Ciudad Estudiantil located in what is today the city of La Plata.
Vela la sanidad escolar por la niñez de la Nueva Argentina
Education was an important element in the Peronist state's construction of the "New Argentina." Here, Mundo Argentino offers a glowing assessment of the progress taking place throughout schools in Argentina under Perón.
Grandes y chicos, todos somos ahora dueños del paisaje
As the title suggests, the Peronist state's efforts at promoting tourism within Argentina is couched in terms of ownership, where ordinary citizens become "dueños del paisaje" (owners of the landscape).
Notas gráficas de la semana
Perón attends a race and meets the famous Argentine race car driver Juan Manuel Fangio.
Once meses trabajó una artista para tallar en quebracho la figura de Eva Perón
An example of the deification of Eva after her death in 1952.
Notas gráficas de la semana
The team from the city Eva Perón (today La Plata) meets with the head of state and governor of Buenos Aires, Carlos Aloé.
Las Hadas Buenas
Sample entries from a textbook for early readers from the mid-1950s. Eva is no longer the first person featured, she is second after the mother.
Ads in December, 1955
These ads were aimed at readers of El Gráfico, most of whom were middle-class men. The ads change, however, in December, as Christmas approaches. They now focus on children and spouses and less on male hygiene.
Ads in January, 1952
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.