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Serio problema
In the wake of the players' strike from the previous year, the problem of Argentine players leaving for foreign clubs-willing to pay them a higher salary-continues.
Magnífico fué el comentario que "Ya" publicó en España; El cronista de una agencia noticiosa justifica los comentarios portugueses
After matches against Real Madrid and Sporting Lisboa, positive press reports of San Lorenzo's performances appear in European newspapers.
Así se empieza
Positive look at the Eva Perón youth tournaments
Carnaval: fiesta de luz y color
With a special performance by Osvaldo Pugliese, the ad and article promote the upcoming San Lorenzo carnival.
Los artistas del fútbol
Another example of how the foreign press saw San Lorenzo in a positive light. The club, like all who traveled to Europe, represented Argentina and its fútbol players.
La hinchada no es "patotas"
"Patotas" refers to a gang of young men who spend their days aggravating others and causing mischief. The article defends passionate San Lorenzo fans by claiming that exuberance should not be confused with delinquent behavior. It is worth noting that…
Con éxito se festejó a momo en su entrada
Helpful to see the social activities of a club
Socios honorarios por aclamación
Regardless of a person's club affiliations, clubs honored important figures with honorary membership. Perhaps San Lorenzo benefited from government assitance, or was seeking federal aid, and this was a form of appeasing powerful figures.
San Lorenzo de Almagro conquista Europa
Conquering Europe is an idea that resonated with Argentines, who often felt ignored by Europeans.
Presente! dijo la hinchada; Vencedores llegaron nuestros cracks
The Argentines who conquered Europe and returned home as "conquerors" or "heroes" is a seductive image that in many ways is reminiscent of Eva Perón's tour of Europe. It meant that Argentines showed Europeans that they possessed as much, if not more,…
Valentín Suárez visitó San Lorenzo
This article shows that club officials controlled much of what was printed at El Ciclón, as it covers the arrival of the AFA President as an important moment for the club. Other fan magazines devoted less attention to soccer politics.
Perón en nuestro estadio
Coverage of the President's visit to San Lorenzo, but not to watch the club team. Instead, he witnesses a match between two youth teams from Argentina and Perú.
Ya es una figura mundial
Ana María Schultz, a member of San Lorenzo, is becoming a world-class athlete in swimming--moving from being a local sensation to a national representative.
La cancha no es un circo
The magazine believes that Argentines are demonstrating their class on a global scale and finds Mr. Hatless' buffonery while officiating to be a lack of respect and professionalism. In this regard, the author juxtaposes Argentine and British culture,…
Cover
An odd cover choice, but one that reflects the varied interests and activites at a club.
Nuestro equipo mereció ser el ganador del gran clásico
An example of how club fan magazines cover "clásico" matches, especiallu when its rival (Racing) is in first place and is the reigning champion.