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http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19700203_p02.JPG
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…

http://animales.rwanysibaja.com/thesis_photos/CirculoPeriodistas/El_Grafico/19701201_p23.JPG
Christmas season ads.

http://animales.rwanysibaja.com/thesis_photos/AFA/ClubMyB/Almagro1970_p04.JPG
The life of a club and the strength of its sustainability depends heavily on permanent facilities for its members.

http://animales.rwanysibaja.com/thesis_photos/AFA/Memorias_Balances/1971_p3.JPG

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