Browse Items (26 total)

Masculinity, proper etiquette, and class sensibilities are all on display in this interesting piece by El Grafico

Ads for tailored suits of the business executive were by means not confined to the late 1950s and 1960s.

This article comes at the end of Mundo Deportivo. Perhaps facing financial problems, this article that was supposed to be about Di Stéfano and his arrival in Buenos Aires with Real Madrid, turns into an ad for Remington. But, many references are…

This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…

These ads were aimed at readers of El Gráfico, most of whom were middle-class men.

The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…

Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved

Independiente's nickname is the "diablos rojos" (red devils), here wooing a woman while the mascots of Boca Juniors and River Plate show off their muscles as they get ready to fight each other. Independiente is thus able to court the woman by taking…

Helpful ad to see how masculinity was portrayed in advertisements placed in fan magazines

Article is useful in looking at how soccer shapes masculinity through the gendered 'other': women