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¡Argentina, campeón mundial de básquetbol!
Much emphasis is placed on the "victoria rotunda" of Argentina over the USA
[Image of Eva connected to sports tournament]
Image of Eva, most likely official portrait
[Image of General Juan Perón "el primer deportista argentino libertador de la república"]
Image of Peron in presidential garb
[Image of Peron at soccer match]
Propaganda image that ties Peron to soccer, he is surrounded by loyalist government officials
[Pictures and dedications from the President and First Lady]
A noticeable difference exists between this magazine and El Gráfico when it comes to the coverage of the Presidential couple.
[Various images of the Juegos Panamericanos]
Several photos show Juan and Eva Perón welcoming athletes from the Americas to the Juegos Panamericanos hosted by Argentina in 1951
2˚ Plan Quinquenal
The second quinquenal was more focused than the first plan from the late 1940s. In terms of sports, it sought to use increased participation-particularly among children-as a way to promote social justice and enhance the health of citizens. Included…
A los deportistas argentinos
Another example of the intersection of politics and sports
A los pecadores: ¿perdonarlos o castigarlos?
Peron used athletes as part of an opium for his people; Panzeri seeks to reclaim athletics from the political arena Is this a middle-class attempt to reclaim sports from the popular classes?
Ad
The ad notes that before Perón raw materials were exported overseas and produced into finished products like cooking oil. Now, Argentina keeps its own raw materials and exports the finished product due to investments in national industry.
Ad
Helpful in seeing the language used in state propaganda that was published in popular, low-brow, magazines.
Ad
This advertisement contrasts the social disorder before Perón, and the calm he has brought to Argentina. A pure propaganda piece in Racing.
Ad
The image bears similarities to Marxist artwork from Russia and Mexico, with the Argentine agricultural family striking a pose of faith in the future. Unlike Marxist propaganda, where workers are idealized as loyal to the nation, Peronist propaganda…
Ad
Perón's message for students and parents about education in the 2nd quinquenal
Ad for Peronist state
The ad states that it has been 3 years of social action to protect the nation's senior citizens
Ad for Peronist state
The ad states that it has been 3 years of social action to protect the nation's children