Of particular note is the recent inclusion of gymanstics and basketball, but a special focus on the popularity of soccer and the benefits it provides participants (physical vigor, morals, intelligence, and sense of community.)
El Gráfico ran a series of ads for English-made bicycles, but Mundo Deportivo ran ads for an Argentine-made bicycle. The bike is "criolla", much like the dark haired woman next to it.
"Con los mismos colores" premiered at Suipacha and starred Nelly Daren and three of Argentina's best players: Mario Boyé, Alfredo Di Stéfano, and Norberto Méndez (directed by Carlos Torres Rios)
Coupled with articles in other weeks of January 1949, the fan magazines provide, perhaps, the only coverage in the press of club elections and inner dynamics at play. [who are the "terreristas"?]
The exodus of Argentine players threatens to become a massive problem, encapsulated by this (overblown) fear that even Canada will be able to buy players from local porteño teams. The press thus links the current state of player transfers to the…
Inaugural issue of Revista Racing Club de Chivilcoy, a fan magazine largely created by the club itself (unlike its counterparts in other, much larger, institutions in major cities like Buenos Aires). This magazine particularly focuses on cultural and…