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Ad for films produced in the Unites States
Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved
Ad for films produced in Argentina
Luis Sandrini's new film headlines the September issue, while August issue shows a young female with an obvious sensuality as boys peak a sneak at her exposed leg.
Patria Justa
Sample entries from a primary school textbook from the early 1950s
Privilegiados
Sample entries from a textbook for early readers from the early 1950s. Of particular note is that the first word printed to teach children how to read is "Eva". The story of King Midas is also a way of criticizing the oligarchs and people obsessed…
Queridos Muchachos:
Perón compares the 2nd quinquenal to the dynamics of a sports team
2˚ Plan Quinquenal
The second quinquenal was more focused than the first plan from the late 1940s. In terms of sports, it sought to use increased participation-particularly among children-as a way to promote social justice and enhance the health of citizens. Included…
Manual práctico del 2˚ plan quinquenal
The lack of focus and guidance of the first five-year plan is corrected in this manual to the second five-year plan, with physical education and sports receiving special focus.
El tipo viril: ¿Don Juan o Don Quijote?
Interesting perspective by a Jesuit priest on manhood, what threatens virility, and sports. This magazine was aimed at a upper class readership.
Equipos de fútbol femenino del sindicato UPCN, campeonato de trabajadores, 16/12/1953
Under Perón, new tournaments allowed children and women to participate in a variety of sports. Here, women prepare to play fútbol: the one sport historically seen as "males-only" throughout Argentina.
Partido de fútbol, campeonato de trabajadores, 16/12/1953
A team of workers pose for their official portrait.
Partido de fútbol, campeonato de trabajadores, 16/12/1953
Workers compete in a fútbol match.
Partido de fútbol, campeonato de trabajadores, 16/12/1953
Workers compete in a fútbol match.
Partido de básquetbol femenino, campeonato de trabajadores, 16/12/1953
A basketball match between two teams comprised of workers.
Formación de un equipo de fútbol de los Campeonatos Evita
The Torneos Evita began as a fútbol competition for young boys. Here is a squad from the 1950 tournament.
Con la presencia del Gral. Perón se cumplió ayer el acto inaugural de los campeonatos infantiles "Evita"
Campeónwas a smaller sized publication, but it is noticeable the difference in how much coverage the Evita tournaments receive.
Se iniciaron cursos de atletismo para los profesores del interior; Ha finalizado el torneo de box de los trabajadores
The first article describes a training school for track and field instructors in the interior of the country. It is under the direction of CAD, but organized by the City of Buenos Aires and the Commission for Physical Education. In the second…