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Independiente: ¿triunfo del fútbol o de la ley de la selva?
Independiente's style of play comes under scrutiny for its excessive use of physical play, violence, and the players' own assessment that they were more "macho" ("el fútbol es para varones, no para señoritas") El Grafico weighs in, acknowledging the…
Gatti: revolución en la cancha
A different type of player, Gatti was outspoken, fashionable, and seen by some as a hippie. This interview reveals a lot about his character.
Limpia justa deportiva
This article is helpful in understanding how Argentine sports writers imagined the criollo player and the values he espouses, which addresses masculinity and gender.
Fútbol para caballeros
A letter to the newspaper editor addresses football—which is uncommon in regular newspaper letters to the editor. Eligio González worries about the “noble y viril deporte” affected by bad players that behave like boxers. Unlike boxing, the football…
Editor's Table
This 1870 commentary in the "Editor's Table" of The Standard offers a brief description of a football game in Palermo. The description here offers a glimpse into the intertconnectedness of military and sports language, with captains leading "their…
Ads in the special August issue, 1950
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…
Ads in January and February, 1970
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…
Ads in January, 1952
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.
Clothing ad
Ads for tailored suits of the business executive were by means not confined to the late 1950s and 1960s.
Ad for films produced in the Unites States
Notice how the men stand in heroic poses, while women are subjugated to a secondary role as those who are to be saved