This ad is another example of how closely tied tango music and fútbol became as both forms of popular culture gained prominence by the 1944 as representations of national identity.
Amid club elections and internal strike, the tone of these articles is sharp ("repudiable," "insulto," "Boca…! salvó a la institución") and suggests that the fan magazine played a key part in quelling problems.
Coupled with articles in other weeks of January 1949, the fan magazines provide, perhaps, the only coverage in the press of club elections and inner dynamics at play. [who are the "terreristas"?]
Cesarini, as player and coach, was a fixture of Argentine fútbol for six decades (even when he played overseas in Italy). This profile is a good piece when contrasted with later interviews in the 1960s as coach of the national team and River.…
According to the fan magazine, Argentine fútbol lost its way in it favored the hiring of "big " players instead of focusing money and time on the youth systems. Huracán addresses this issue in 1969 in the wake of a series of disastrous signings that…
Star player for Huracán in the late 1960s, this profile highlights his family and modern taste for art (at least the picture inisinuates as much) from the kid from the barrio.
As opposed to a rival club that will go un-named (San Lorenzo?), Huracán won the "Nacional" championship in 1968 through effective scouting of talent and fiscal measures.
Citing "injustice" and superiority despite playing with 10 players, the magazine paints a very partial picture of the game against River Plate that only fed anger by fans at injustices.
Answering critics or negative fans, the magazine alludes to the greatness of the club as one that is not merely measured by success on the field, but rather by all that it offers its members in terms of social and cultural activities.
Seijo is also the name of the club President, who seems to have made his fortune in various businesses such as real estate and glass products. Either way, this ad shows off refined men's fashion in the club magazine.