It looks at how Argentines are becoming the masters of football, perfecting what the British invented. The year is 1928 and the article is during the Olympic finals, and two years before the inaugural World Cup final.
Cartoon and commentary demeans Uruguayan victory. Not only does it try to invalidate it as unjust, but also portrays Uruguayans as savages in racialized terms. No longer are they the "porteño" brothers of a similar culture (gaucheque, mate,…
Unlike the 1928 Olympics, where reasons were largely external, this loss to Uruguay looks inward at poor preparation and the role (for worse) of soccer officials. Negative portrayal of club officials as well-to-do men who become rich off soccer.
The article refers to fans as "hinchas" and "hinchadas" (and later in the issue "barra"). Rags like La Cancha talked directly to fans, while El Gráfico talked at fans.
Di Stéfano is lauded for his humble roots, posing with his family, and his ability at a young age to demand a salary commesurate with his skills and value to River Plate. He will leave a year later to play in Colombia and then Real Madrid.
This profile piece is a perfect example of how sports magazines portrayed fútbol players: surrounded by family (especially the player's mother), in uniform, hanging out with friends, and with fans. This style will change in the late 1950s and 1960s.
The move to a more systematic, and professionalization, of coaching and the use of tactics begins in the late 1940's with coaches who will become important during the 1950s and 1960s (especially with the national team) such as D'Amico, Cesarini, and…
Ignoring their draw and loss to Uruguay, and silver medal, the newspaper declares Argentina the true champions. Fans are described as feeling the same way.