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El general Perón dio la orden de partida en la regata oceánica
Launching a regatta, Perón continues to further his image as an avid sportsman
Ad
Perón's message for students and parents about education in the 2nd quinquenal
El General Perón asistió a la exhibición de básquet femenino
The links between Perón and sports grows stronger each year
Viejo amigo del básquet, Perón alentó la hazaña
Perón is characterized as "un deportista integral y maestro de la juventud en el cultivo del músculo y la fortaleza de la moral". The article goes on to credit Perón as a "pioneer", who was the captain of the basketball team at the military academy…
Trabajo y deporte
Citing Perón's commitment to social justice, the article lauds sports and labor as the foundation of society and the government's emphasis means that it will focus its energies on making both available to all citizens. The article mentions the…
¡Argentina, campeón mundial de básquetbol!
Much emphasis is placed on the "victoria rotunda" of Argentina over the USA
Ad for Peronist state
The ad states that it has been 3 years of social action to protect the nation's children
Ad for Peronist state
The ad states that it has been 3 years of social action to protect the nation's senior citizens
Los privilegiados del justicialismo
This is one example of several "ads" that ran in the magazine in the latter part of 1950 that highlighted various accomplishments by the Peronist state. More than a conventional ad, these informational pieces offered a more direct form of propaganda.
Ad
The image bears similarities to Marxist artwork from Russia and Mexico, with the Argentine agricultural family striking a pose of faith in the future. Unlike Marxist propaganda, where workers are idealized as loyal to the nation, Peronist propaganda…
Ad
This advertisement contrasts the social disorder before Perón, and the calm he has brought to Argentina. A pure propaganda piece in Racing.
Ad
Helpful in seeing the language used in state propaganda that was published in popular, low-brow, magazines.
Ad
The ad notes that before Perón raw materials were exported overseas and produced into finished products like cooking oil. Now, Argentina keeps its own raw materials and exports the finished product due to investments in national industry.
Jamás se vió en la Plaza de Mayo una emoción de patria como el 23 de septiembre
This article is a clear reposte to an earlier piece in Mundo Argentino (September 7) that showed a massive pro-Perón crowd in the same spot just a few weeks earlier.
Padre y hermano, pero no demagogo'
The attempt to portray Lonardi as the anti-Perón - a humble man, not a demagogue - shows how military-led proscription of Peronism shaped media coverage in late 1955.
La ciudad se agigantó en su júbilo para celebrar el triunfo de la revolución
If Mundo Argentino served as a mouthpiece for the Peronist state for many years, it is clear that with military rule it likewise served as a mouthpiece for the new anti-Peronist order.