Perón is characterized as "un deportista integral y maestro de la juventud en el cultivo del músculo y la fortaleza de la moral". The article goes on to credit Perón as a "pioneer", who was the captain of the basketball team at the military academy…
Citing Perón's commitment to social justice, the article lauds sports and labor as the foundation of society and the government's emphasis means that it will focus its energies on making both available to all citizens. The article mentions the…
This is one example of several "ads" that ran in the magazine in the latter part of 1950 that highlighted various accomplishments by the Peronist state. More than a conventional ad, these informational pieces offered a more direct form of propaganda.
The image bears similarities to Marxist artwork from Russia and Mexico, with the Argentine agricultural family striking a pose of faith in the future. Unlike Marxist propaganda, where workers are idealized as loyal to the nation, Peronist propaganda…
The ad notes that before Perón raw materials were exported overseas and produced into finished products like cooking oil. Now, Argentina keeps its own raw materials and exports the finished product due to investments in national industry.
This article is a clear reposte to an earlier piece in Mundo Argentino (September 7) that showed a massive pro-Perón crowd in the same spot just a few weeks earlier.
The attempt to portray Lonardi as the anti-Perón - a humble man, not a demagogue - shows how military-led proscription of Peronism shaped media coverage in late 1955.
If Mundo Argentino served as a mouthpiece for the Peronist state for many years, it is clear that with military rule it likewise served as a mouthpiece for the new anti-Peronist order.