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Ads in May, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in the special August issue, 1950
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…
Alegría de los niños: el campeonato infantil Evita
The second Evita tournament kicks off, with the participation of "estos pequeños cracks"
Anglo-Argentine Trade Returns
Despite the "impasse" of trade negotiations between Argentina and the U.K. over beef, the Buenos Aires Herald notes that trade figures suggest that the political rhetoric did not match up with the realities of good crossing the Atlantic (50% increase…
Apoyo incondicional
Just as the President and First Lady offer their unconditional support for sports, so too does Rácing offer a similar support to the First Couple. This article was published to commemorate the "Campeonato 'Evita'."
Argentina Become World Basketball Champions
Argentina's victory over the United States to win the inaugural FIBA Championship became national news in what the BAH described as a very physical and close game.
Argentina y los Estados Unidos vencieron anoche en basquetbol
The article positions Argentina's performance in relation to that of the United States, which, as the cradle of basketball, is the barometer to measure Argentina's own performances. This is similar to early sports writing on fútbol and Argentina's…
Así se empieza
Positive look at the Eva Perón youth tournaments
Boletín diario secreto: movimiento migratorio
Useful for understanding population patterns
Brilla Di Stéfano
Argentine cracks playing overseas gain positive coverage
Campeones mundiales
By defeating the USA 64-50, Argentina is world champion in basketball
Campeones mundiales de básquetbol
Carlos Aloé uses his magazine as a way to congratulate the basketball team and celebrate the greatness of the New Argentina. A large portion of the second half of the magazine is dedicated to this victory.
Carnaval: fiesta de luz y color
With a special performance by Osvaldo Pugliese, the ad and article promote the upcoming San Lorenzo carnival.
Cartoon
The term corner kick in Spanish is "tiro de equina," or "corner shot"...thus this humorous play on words as a disgruntled wife is ready to gun down her husband and his mistress while waiting around the corner. The image also reinforces negative…
Con éxito se festejó a momo en su entrada
Helpful to see the social activities of a club
Con su triunfo en el campeonato mundial, Argentina revolucionó la técnica del básquetbol
"Correcting the deficiencies of the masters of this sport", Argentina defeats the USA and becomes world champions. "Técnica, entusiasmo, método, educación colectiva, corazón" are all emblematic of criollo basketball.