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Ads in January, 1952
These ads were aimed at readers of El Gráfico, most of whom were middle-class men.
Ads in December, 1955
These ads were aimed at readers of El Gráfico, most of whom were middle-class men. The ads change, however, in December, as Christmas approaches. They now focus on children and spouses and less on male hygiene.
Las Hadas Buenas
Sample entries from a textbook for early readers from the mid-1950s. Eva is no longer the first person featured, she is second after the mother.
Notas gráficas de la semana
The team from the city Eva Perón (today La Plata) meets with the head of state and governor of Buenos Aires, Carlos Aloé.
Once meses trabajó una artista para tallar en quebracho la figura de Eva Perón
An example of the deification of Eva after her death in 1952.
Notas gráficas de la semana
Perón attends a race and meets the famous Argentine race car driver Juan Manuel Fangio.
Grandes y chicos, todos somos ahora dueños del paisaje
As the title suggests, the Peronist state's efforts at promoting tourism within Argentina is couched in terms of ownership, where ordinary citizens become "dueños del paisaje" (owners of the landscape).
Vela la sanidad escolar por la niñez de la Nueva Argentina
Education was an important element in the Peronist state's construction of the "New Argentina." Here, Mundo Argentino offers a glowing assessment of the progress taking place throughout schools in Argentina under Perón.
Notas gráficas de la semana
This blurb shows children and teenagers preparing to compete in swimming races during the Campeonatos Infantiles Eva Perón in the Ciudad Estudiantil located in what is today the city of La Plata.
Presidió el gobernador Aloé varios actos en la ciudad de Necochea
Famed boxer, and ardent Peronist supporter, Pascual Pérez receives a commemorative medal from the reigning Queen of Agro 1954, under the watchful eyes of Peronist state officials.
Notas gráficas de la semana
Surrounded by Buenos Aires governor Carlos Aloé and the minister of Education, Juan Perón observes a youth basketball match with teams from the Liga Estudiantil.
En Roma, el 'Rio de la Plata' se burla de la iglesia de Santa Agnese
Mundo Argentino published remarks from Italy on the obelisk in Buenos Aires, remarking that the Italians have poked fun at what they consider as a cheap imitation of the obelisk of the Church of Saint Agnes in Rome. By showing images of other notable…
Cosas del momento: El 31 de agosto
Perón endured an attempt to remove him from power in June of 1954, and what followed were several months of unease as the president attempted to dialogue with military leaders opposed to his rule. This editorial offers support for the beleaguered…
El pueblo, vibrante de civismo, pidió al General Perón que desistiera de su retiro
The propaganda machine is in full effect as Mundo Argentino uses images from the vast gathering at the Casa Rosada to argue that the Argentine people are solidly behind Juan Perón.
Advertisement
Ads featuring fútbol players and fútbol lexicon were designed to capture the attention of male sports fans. Here, Fixina promises men that their hair will stay in place when they play fútbol.
Sarmiento: 'El doctor Faustino'
Domingo Faustino Sarmiento was a hero to the progressive liberal elite, which, by 1955, was largely comprised of middle-class professionals - many of whom were opposed to Peronist rule. This article in Mundo Argentino (now an outlet for Peronist…