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¿Seremos tan giles, compañero?
A blank ballot, an enticing idea for Peronist voters who feel isolated, is an unwise move according to this commentary signed by "El descamisado". Instead, it asks voters to think in terms of fútbol, where rooting for a third team–if helpful for your…
¿Siempre el público?
A magazine for fans will obviously try to absolve (or at least find a scapegoat) for the irrational actions of fans. Is this the more noticeable rise of the 'barras brava', described here as 'un pequeño sector de inadaptados'?
¿Sivori ó 10 millones?
Magazine asks if the club should sell Sivori for 10 million pesos: the cost needed to finalize the final phase of construction for the Monumental
¿Y ahora qué?
The penalties against referee Velarde, for purposefully omitting incidents in match reports that could have turned around a result between San Lorenzo and Independiente, seem to support the notion that River lost the championship in 1963 due to…
¿Y el domingo con quién salimos?
Aside from the front cover, which alludes to bad behavior by River fans that prompted police action, no mention is made inside the pages of this sport magazine.
…y allá, ellos
After losing in Argentina, Nacional defeated River Plate 5-0, while Peñarol also won 3-1
"Deben ser limitados los alcances de la amnistía"
Racing is pursuing Juan Manuel Moreno, a star player from River Plate who left to play in Mexico for more money. Clubs affected by their players leaving, without being compensated through transfer fees, feel less inclined to provide amnesty to these…
"El socio debe exigir respeto para sus derechos"
An ex-club official bemoans the erosion of club member's rights as club directors try to maximize as much profit as possible. The case here involves asking club members to pay tickets for international exhibition matches (club dues pay for regular…
"Señores Asociados:"
Overview of successful projects in 1955, including the expansion of facilities for children and the foundation for the completion of the fourth side of the stadium.
[ad]
Helpful ad to see how masculinity was portrayed in advertisements placed in fan magazines
[cartoon of River fans and chant]
More idolatry towards the fans of the club
[Cartoon]
Independiente's nickname is the "diablos rojos" (red devils), here wooing a woman while the mascots of Boca Juniors and River Plate show off their muscles as they get ready to fight each other. Independiente is thus able to court the woman by taking…
[cover Image of Angel Labruna and Enrique Omar Sivori entering the field]
Example of how photographs are constructed for specific purposes. Here, the magazine bridges the generational gap between the era of "La Maquina" and the new talent the club is producing.
[cover image of River Plate players, like Labruna, arriving at Ezeiza]
The last minute addition of Labruna (among others) showed that something was missing from the national team. The sale of star players like Angelillo and Sivori, had much to do with the fears of observers of the national team before Sweden '58. This…
[cover image of River players visiting Italy and former teammate Sivori]
Connections between Argentina and Italy, as well as River Plate and its star export, are reinforced in this picture. These River players are part of the national team in Europe preparing for the 1958 World Cup.
[cover image]
Perón using national team success and River Plate's popularity to elevate his image.