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Ads in February, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in January, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Advertisement
Ad speaks to the greatness of the nation and the Peronist state's central role in fueling Argentina's economic growth.
Advertisement by the Peronist government promoting exports and the shipping industry
Peronist use of sports magazine to push state projects. In this case shipping and exports are the focus.
Advertisement by the Peronist government promoting import of tractors for farmers
Peronist use of sports magazine to push state projects. In this case agriculture is the focus.
Advertisement by the Peronist government promoting national tourism
Peronist use of sports magazine to push state projects. In this case national tourism is the focus.
Advertisement for inaugural Campeonato Argentino de Fútbol Infantil
Advertisement for the first Eva Peron Youth Soccer Tournament
Argentina llevó alma y aptitud al viejo mundo
The solid performance of the national team reflects a greater idea of national pride, which the Peron government uses to its own populist advantage
Campeonatos Evita
The language in this piece is worth noting, referncing Perón as the "Conductor" and how the state provides for children's education, helath, and well being.
Campeones mundiales de básquetbol
Carlos Aloé uses his magazine as a way to congratulate the basketball team and celebrate the greatness of the New Argentina. A large portion of the second half of the magazine is dedicated to this victory.
Club Atlético River Plate
This image is aimed at showing Argentina's ability to host international tournaments like Juegos Panamericanos (and eventually a World Cup)
Colonia infantil 'Eva Perón'
The colonia infantil is a project derived from Eva Perón's work with children. This article summarizes how River Plate will include a sporting complex for children.
Con su triunfo en el campeonato mundial, Argentina revolucionó la técnica del básquetbol
"Correcting the deficiencies of the masters of this sport", Argentina defeats the USA and becomes world champions. "Técnica, entusiasmo, método, educación colectiva, corazón" are all emblematic of criollo basketball.
Deportes: Escribe el General Perón: La gimnasia y los deportes
The main thrust of the letter is to promote a nation of athletes, not just spectators
Deportistas e institucones apoyados por el plan quinquenal
Mostly a promotional piece on the 2nd quinquenal (corresponds with article on 2/15/1953).
Educación física, materia obligatoria
Physical education was a central focus of the 2nd Quinquenal and its program for school age children