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Si otros opinan…¿por qué no usted?
An example of articles commonly found in the magazine that assign blame to referees.
Advertisement by the Peronist government promoting national tourism
Peronist use of sports magazine to push state projects. In this case national tourism is the focus.
[last articles on the 1958 fiasco of the national team]
The magazine blames journalists, fans, and players that fed unrealistic expectations for Argentina's performance in the 1958 World Cup. These articles do a good job covering the anger felt by many.
[more articles on national team's hostile recpetion upon their return from Sweden]
The magazine blames journalists, fans, and players that fed unrealistic expectations for Argentina's performance in the 1958 World Cup. These articles do a good job covering the anger felt by many.
[multiple articles in the aftermath of the 1958 fiasco]
The magazine blames journalists, fans, and players that fed unrealistic expectations for Argentina's performance in the 1958 World Cup. These articles do a good job covering the anger felt by many.
[cover image of River Plate players, like Labruna, arriving at Ezeiza]
The last minute addition of Labruna (among others) showed that something was missing from the national team. The sale of star players like Angelillo and Sivori, had much to do with the fears of observers of the national team before Sweden '58. This…
Con prudente optimismo
Article reinforces cover image; the magazine demonstates a quiet optimism about the national team's chances for success in the 1958 World Cup based on the prestigious history of the team but its recent struggles in preparation.
[cover image of River players visiting Italy and former teammate Sivori]
Connections between Argentina and Italy, as well as River Plate and its star export, are reinforced in this picture. These River players are part of the national team in Europe preparing for the 1958 World Cup.
Esta vez a ellos
Although this brief article has a stated purpose of showcasing how Boca Juniors fans celebrate a victory over River, it is mostly acts as a form of criticism and crude generalizations about these fans. The image of Boca fans celebrating their victory…
[cartoon of River fans and chant]
More idolatry towards the fans of the club
El estoicismo de la hinchada
Instead of lamenting the use of gas and water hoses by the police, the magazine presents these and other forms of public control as "obstacles" that the stoicism of the brave hinchas overcame.
A la caza del hombre
Magazine portrays Nestor Rossi as an innocent, albeit hard-playing, man who is the target of referees in every match he plays. It characterizes the "persecution" as one never seen before in Argentine soccer.
[image of police using gas and hoses on fans in La Plata]
This image was taken at a match between Estudiantes de la Plata and River Plate. It also comes shortly after the coup of 1955
[ad]
Helpful ad to see how masculinity was portrayed in advertisements placed in fan magazines
[cover Image of Angel Labruna and Enrique Omar Sivori entering the field]
Example of how photographs are constructed for specific purposes. Here, the magazine bridges the generational gap between the era of "La Maquina" and the new talent the club is producing.
Advertisements in El Gráfico in 1955
Helpful to look at what products were pitched to men, and how masculinity is portrayed.