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Ads in January, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in February, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in May, 1950
This magazine was aimed at a wide audience, unlike El Gráfico
Ads in the special August issue, 1950
This particular issue is interesting because it attracted a wide range of sponsors, which saw an opportunity to reach a larger audience due to the new stadium's opening and the special issue of Racing. As a result, the ads here were not directed to…
Campeones mundiales de básquetbol
Carlos Aloé uses his magazine as a way to congratulate the basketball team and celebrate the greatness of the New Argentina. A large portion of the second half of the magazine is dedicated to this victory.
Abrazo del pueblo y del básket
Argentina becomes "world champion" in basketball in the inaugural tournament
Jugando en su flamante estadio, Racing volvió al primer puesto
Perón inspected the site two days before the opening, but did not attend the match. Instead, Carlos Aloé and Ramón Cereijo, along with AFA officials, accompanied the President of Racing.
El estadio y nada más
The "Presidente Juan Domingo Perón" Stadium opens, the match is listless
Con su triunfo en el campeonato mundial, Argentina revolucionó la técnica del básquetbol
"Correcting the deficiencies of the masters of this sport", Argentina defeats the USA and becomes world champions. "Técnica, entusiasmo, método, educación colectiva, corazón" are all emblematic of criollo basketball.
Various articles on San Lorenzo's matches in Spain
These articles cover various matches by San Lorenzo in Spain and the reaction by the Spanish press, players, and fans.
Nuestro equipo mereció ser el ganador del gran clásico
An example of how club fan magazines cover "clásico" matches, especiallu when its rival (Racing) is in first place and is the reigning champion.
No deben perder la calma algunos hinchas
As part of a regular column entitled "Reflexiones de un 'santo'", Kike asks fans to behave rationally when the team loses. A growing trend is emerging of fans threatening or verbally abusing players if they do not perform well, which Kike believes…
San Lorenzo de Almagro conquista Europa
Conquering Europe is an idea that resonated with Argentines, who often felt ignored by Europeans.
Y el gran estadio tuvo su corazón…81 minutos para gritar un gol
The home fans waited until the end of the game, in a poorly played match, but finally enjoyed a winning goal by Simes.
1950: reaparición victoriosa del Uruguay
Interesting on two fronts: no reason is provided for why Argentina did not bother to show up in neighboring Brazil for the World Cup. It also reinforces the pride that Argentina shares with Uruguay's successes.