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Las socias ya tiened su "trinchera"
Because Rácing played their "home" matches in other stadiums for three years, during the construction of their new facility, several adjustments took place. One, which is corroborated through interviews, is that clubs gave women their own section of…
Llegó a todos los pequeños futbolistas del país, la cálida palabra de Eva Perón
Eva Perón's youth soccer tournament is, according to the paper, a worthy endeavor. It also praises Juan Perón for placing children at the center of the country. As Perón stated, "En la Argentina los únicos privilegiados son los niños"
Los artistas del fútbol
Another example of how the foreign press saw San Lorenzo in a positive light. The club, like all who traveled to Europe, represented Argentina and its fútbol players.
Los futbolistas argentinos volverán a enfrentarse hoy con los españoles
Press and soccer fans in Argentina closely followed the performance of major club teams involved in offseason exhibition games in Spain. In several of these articles, newspapers took note of the attendance for these matches (50-65,000), presumably to…
Los privilegiados del justicialismo
This is one example of several "ads" that ran in the magazine in the latter part of 1950 that highlighted various accomplishments by the Peronist state. More than a conventional ad, these informational pieces offered a more direct form of propaganda.
Los sucesos ocurridos el sábado imponen la obligación de proceder con mano firme
This 1950 article does a good job of showing how journalists continuously lamented the current state of affairs and looked at the past nostalgically...but the past was frought with violence as well.
Magnífico fué el comentario que "Ya" publicó en España; El cronista de una agencia noticiosa justifica los comentarios portugueses
After matches against Real Madrid and Sporting Lisboa, positive press reports of San Lorenzo's performances appear in European newspapers.
Mañana se estrenará 'Sacachispas,' film de ambiente popular; Dos estrenos presentará hoy el programa; Advertisement
"Sacachispas" debuted at the Premiere Cinema on April 12, 1950, with most of the cast of the 1949 film "Pelota de trapo" joining director and lead actor Armando Bó.
Nadie ganó así en Bilbao
When clubs played in overseas "friendlies," they were widely seen as representing all of Argentina. Racing played several matches during the summer of 1950 against Barcelona, Athletic Bilbao, and Portugal's Benfica. Mention is made of the Spanish…
No deben perder la calma algunos hinchas
As part of a regular column entitled "Reflexiones de un 'santo'", Kike asks fans to behave rationally when the team loses. A growing trend is emerging of fans threatening or verbally abusing players if they do not perform well, which Kike believes…
Nuestro equipo mereció ser el ganador del gran clásico
An example of how club fan magazines cover "clásico" matches, especiallu when its rival (Racing) is in first place and is the reigning champion.
Perón dijo: "Es maravilloso"; A la cabeza de los estadios
It is never clear why Perón did not attend the opening match at the new stadium named after him, but he toured a few days prior. The article mentions that the President would be pleased to know that a special section of the stadium is reserved for…
Perón en nuestro estadio
Coverage of the President's visit to San Lorenzo, but not to watch the club team. Instead, he witnesses a match between two youth teams from Argentina and Perú.
Poster for the film "Escuela de Campeones"
Escuela de campeones helped immortalize Alexander Watson Hutton as the "father" of fútbol in Argentina, making him criollo by virtue of his commitement to Argentina and its people.
Presente! dijo la hinchada; Vencedores llegaron nuestros cracks
The Argentines who conquered Europe and returned home as "conquerors" or "heroes" is a seductive image that in many ways is reminiscent of Eva Perón's tour of Europe. It meant that Argentines showed Europeans that they possessed as much, if not more,…