Browse Items (77 total)
Sort by:
Perón impulsa el deporte argentino
An example of how Perón tried to use sports as a way to portray the state as a patron
Patria Justa
Sample entries from a primary school textbook from the early 1950s
Padre y hermano, pero no demagogo'
The attempt to portray Lonardi as the anti-Perón - a humble man, not a demagogue - shows how military-led proscription of Peronism shaped media coverage in late 1955.
Otro escenario monumental
This image is aimed at showing Argentina's ability to host international tournaments like Juegos Panamericanos (and eventually a World Cup)
Once meses trabajó una artista para tallar en quebracho la figura de Eva Perón
An example of the deification of Eva after her death in 1952.
Obreritos
Sample entries from a textbook for early readers from the mid-1950s. Like other textbooks, a special point is to highlight the Malvinas as Argentine.
Nuestra adhesión
River's magazine lauds the nation's 'first sportsman'
Notas gráficas de la semana
Surrounded by Buenos Aires governor Carlos Aloé and the minister of Education, Juan Perón observes a youth basketball match with teams from the Liga Estudiantil.
Mejor que decir es hacer
Construction of new sports facilities are at the center of the 2nd "plan quinquenal"
Manual práctico del 2˚ plan quinquenal
The lack of focus and guidance of the first five-year plan is corrected in this manual to the second five-year plan, with physical education and sports receiving special focus.
Los privilegiados del justicialismo
This is one example of several "ads" that ran in the magazine in the latter part of 1950 that highlighted various accomplishments by the Peronist state. More than a conventional ad, these informational pieces offered a more direct form of propaganda.
Los campeonatos Evita vibran como un ideal
Magazine lauds the Eva Perón tournament as a symbol of national pride and success
Las Hadas Buenas
Sample entries from a textbook for early readers from the mid-1950s. Eva is no longer the first person featured, she is second after the mother.
La razón de mi vida
One section of this book deals with the lessons Eva learned from her European trip, especially how social aid programs are handled by governments. Her conclusion? The rich handle aid to the poor (badly) and a coldness exists in working with the meek…
La ciudad se agigantó en su júbilo para celebrar el triunfo de la revolución
If Mundo Argentino served as a mouthpiece for the Peronist state for many years, it is clear that with military rule it likewise served as a mouthpiece for the new anti-Peronist order.
Jamás se vió en la Plaza de Mayo una emoción de patria como el 23 de septiembre
This article is a clear reposte to an earlier piece in Mundo Argentino (September 7) that showed a massive pro-Perón crowd in the same spot just a few weeks earlier.