This is one example of several "ads" that ran in the magazine in the latter part of 1950 that highlighted various accomplishments by the Peronist state. More than a conventional ad, these informational pieces offered a more direct form of propaganda.
The image bears similarities to Marxist artwork from Russia and Mexico, with the Argentine agricultural family striking a pose of faith in the future. Unlike Marxist propaganda, where workers are idealized as loyal to the nation, Peronist propaganda…
The ad notes that before Perón raw materials were exported overseas and produced into finished products like cooking oil. Now, Argentina keeps its own raw materials and exports the finished product due to investments in national industry.
This article is a clear reposte to an earlier piece in Mundo Argentino (September 7) that showed a massive pro-Perón crowd in the same spot just a few weeks earlier.
The attempt to portray Lonardi as the anti-Perón - a humble man, not a demagogue - shows how military-led proscription of Peronism shaped media coverage in late 1955.
If Mundo Argentino served as a mouthpiece for the Peronist state for many years, it is clear that with military rule it likewise served as a mouthpiece for the new anti-Peronist order.
The propaganda machine is in full effect as Mundo Argentino uses images from the vast gathering at the Casa Rosada to argue that the Argentine people are solidly behind Juan Perón.
Mundo Argentino published remarks from Italy on the obelisk in Buenos Aires, remarking that the Italians have poked fun at what they consider as a cheap imitation of the obelisk of the Church of Saint Agnes in Rome. By showing images of other notable…
Surrounded by Buenos Aires governor Carlos Aloé and the minister of Education, Juan Perón observes a youth basketball match with teams from the Liga Estudiantil.
Famed boxer, and ardent Peronist supporter, Pascual Pérez receives a commemorative medal from the reigning Queen of Agro 1954, under the watchful eyes of Peronist state officials.
Education was an important element in the Peronist state's construction of the "New Argentina." Here, Mundo Argentino offers a glowing assessment of the progress taking place throughout schools in Argentina under Perón.
As the title suggests, the Peronist state's efforts at promoting tourism within Argentina is couched in terms of ownership, where ordinary citizens become "dueños del paisaje" (owners of the landscape).