The civic mindedness of Argentine fútbol is on full display as the fan magazine of Boca Juniors is critical of club management when it comes to the transfer of key players. This article is a great example of the sense of community in a club…
Hosting dances and carnivals not only functioned as a social activity for the club, its members and their families, and the neighborhood…but it was a great way to raise funds.
The magazine highlights the generosity and humanity of the club in raising funds for the funds of the tragedy in Sarmiento (the 1944 earthquake in San Juan). An outreach for fan support in raising funds follows on the next page.
More details about the exhibition matches hastily arranged to raise funds for the victims of the 1944 earthquake, as well as a mention of Chilean support ("nuestros hermanos de raza y tradición")
This ad is another example of how closely tied tango music and fútbol became as both forms of popular culture gained prominence by the 1944 as representations of national identity.
Amid club elections and internal strike, the tone of these articles is sharp ("repudiable," "insulto," "Boca…! salvó a la institución") and suggests that the fan magazine played a key part in quelling problems.
Coupled with articles in other weeks of January 1949, the fan magazines provide, perhaps, the only coverage in the press of club elections and inner dynamics at play. [who are the "terreristas"?]
Cesarini, as player and coach, was a fixture of Argentine fútbol for six decades (even when he played overseas in Italy). This profile is a good piece when contrasted with later interviews in the 1960s as coach of the national team and River.…
According to the fan magazine, Argentine fútbol lost its way in it favored the hiring of "big " players instead of focusing money and time on the youth systems. Huracán addresses this issue in 1969 in the wake of a series of disastrous signings that…
Star player for Huracán in the late 1960s, this profile highlights his family and modern taste for art (at least the picture inisinuates as much) from the kid from the barrio.
As opposed to a rival club that will go un-named (San Lorenzo?), Huracán won the "Nacional" championship in 1968 through effective scouting of talent and fiscal measures.