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Ad for a new television program
The popularity of soccer is perfect for a society where most people had access to a television in 1969. As a result, a new talk show encourages people to come and debate the (polemic) issues of the day in soccer.
Letters from readers
Readers' perspectives about the tragedy and the commentary from Primera Plana.
Los mártires de la Puerta 12
The author describes the 71 deas, and hundreds injured, as "martyrs" in the service of a public spectacle, suggesting that no serious reform will come of this tragedy. As one sugestion, he offers more television coverage as a possible solution of…
Fútbol
Reader Enrique Rotti is upset about the sudden cancellation of cultural programs on television in favor of fútbol matches. He describes fútbol as a habit of those lacking culture.
El gobierno no tolerará nuevos excesos; La ley el orden; La odisea de Néstor Combín
President Onganía's released statement on the match is reprinted in full. Estudiantes officials defend the squad while repudiating the actions of a few players. Another article focuses on the need for order in society as a "putrified environment" has…
Various excerpts
This is the first World Cup with a global television audience. In addition, another brief mentions just how poor the bidding effort by AFAproved to be in comparison to that of Spain for the 1982 World Cup.
[Untitled]
Of note in this article is that the match was the first televised in Argentina from Europe, thus providing a more immediate experience for fans akin to radio broadcasts. The match, according to the report, turned decidedly violent when Milan scored…
Identifican a asesinos del estadio
The use of television cameras to identify the culprits of Héctor Souto's death reveals how technology is playing an increasing role in the world of fútbol and the justice system.
Ni tanto, ni tan poco
The overall consensus is that Celtic was not a team to be feared and that Racing can defeat them at home. Also of note is the focus on what Europeans are saying about Racing (as well as the impact of these matches being televised).
Ads in January and February, 1970
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…