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Ads in January and February, 1970
The most noticeable shift in advertisements from 1955 to 1970 is the shift from the collective (family, brotherhood) and personal grooming to the individual, with a focus on cars, music, outdoor adventure, and a man's partner (families are…
Ads in December, 1970
Christmas season ads.
La selección destruyó un "mito": la fuerza
With the national team's failure to qualify for the World Cup, and the only notable performance from Huracán's own player Rendo, the article delivers a harsh critique of the modern style of play based on strength. Instead, it states that quality,…
El mundial de 1974 haráse en Alemania
At a FIFA conference in Tokyo, ratified in London, FIFA awards the 1974 World Cup to West Germany when Spain steps aside and agrees to host the 1982 tournament. Meanwhile, Argentina's lone bid to host the 1978 World Cup secures the world's most…
La FIFA tratará el caso sudamericano
FIFA will treat the South American case, especially its decision to exclude Argentina from the 1970 World Cup in Mexico
Lucha discreta: desequilibrio local
Player and fan behavior is all in order as Argentines seemed desperate to disprove the accusations of savagery after last year's match against AC Milan. As such, the report is mostly focused on the match. Nonetheless, the presence of the new military…
Intentar jugar tuvo su premio
Coupled with Argentina's failure to qualify for the 1970 World Cup, the violent behavior of Estudiantes players at the 1969 Intercontinental Cup left a sour taste in the mouths of Argentineans. This article reflects the collective sigh of relief in…
"Quince minutos difíciles": coincidencia en los holandeses
Dutch players commented that the "lies" about Estudiantes were unfounded, they found the team and Argentina to be hosptable and courteous. Dutch papers followed suit, some arguing that Estudiantes was the same old team but lacking in the overall…
[Untitled]
Foreign newspapers gave praise to Feyenoord, while some (especially French outlets like L'Equipe) lamented Estudiantes' use of anti-football: trying to play the offise, cynical tackles, playing to not lose, baiting officials, etc. In the words of the…
Alemania, sede en 1974
Argentina is the sole candidate for the 1978 World Cup and due to the selection of Mexico as the host of the 1970 tournament, the South American country will be unopposed. A follow-up article shares the concern of FIFA chief Sir Stanley Rous that a…
El único sabor que cabe es de victoria
The first match of the 1970 Intercontinental Cup, played in Buenos Aires against Dutch side Feyenoord, saw Estudiantes move ahead easily before Feyenoord made the game difficult towards the end. As a result, Feyenoord left Argentina with a good…
Lamento, felicitación y regreso
Having only secured a tie in Buenos Aires, Estudiantes had to win in Holland against Feyenoord. The result, however, was a solid victory for Feyenoord and Estudiantes' second consecutive loss against European teams (AC Milan in 1969). The coverage in…
Memoria y Balance: 1970-Memoria del ejercicio 1970
The life of a club and the strength of its sustainability depends heavily on permanent facilities for its members.
Propiedad pública
Because clubs are civic associations, and AFA a private association of clubs, then who "owns" Argentine fútbol? Can anyone "own" fútbol?
El estado, la polla, la gente
The commentary by Llistosella chastises club officials for their financial negligence in paying back their debts, even when the state offers them money through television deals on state-run Channel 7. Previous attempts at raising revenue, like…
Estudiantes, el merecedor
The author believes that Estudiantes-known for overly physical play and whining to officials-does deserve "preferential treatment": as the exception to a sport played by teams that respect the rules. A very helpful article in listing matches and…